February 02, 2005

Microsoft back in the currency game - Loyalty Points for using groupware

Regular FCers will know what this means: Microsoft Launches Loyalty Program For Live Meeting Meeting organizers can get prizes if they earn enough "frequent meeting miles."

By Messaging Pipeline Staff February 01, 2005 Messaging Pipeline

Microsoft has launched what may be the first loyalty marketing program for groupware applications. Live Meeting Rewards sets out to compensate frequent users of the company's premiere online meeting product with prizes they can redeem from a catalogue published at a special web site.

Meeting organizers are the target of this "frequent meeting miles" program, and they get various rewards for certain activities:

  • 2,000 points for registering in the program
  • 2,000 points for conducting your first meetings within 30 days from registration
  • 1,000 points for redeeming your points
  • 1,000 points for taking a survey
  • 1,000 points for sharing a Live Meeting success story

    There is also a special 10,000 point reward program for new host users who register before March 31, 2005.

    Meeting organizers can qualify into one of four different membership status levels -- Bronze, Silver, Gold, and Platinum, and their status level will determine how many points are earned for each Live Meeting session. Live Meeting Rewards members can redeem points for a folio of items, including prizes in the Rewards Catalog (not yet published), airline miles and charity donations.

    For further information, or to sign up for Live Meeting Rewards, go to http://www.livemeetingrewards.com/login.m.

    Posted by iang at February 2, 2005 12:59 PM | TrackBack
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