(Zooko posts on cap-talk:)

> The idea that it could be released when people express feelings of trust was
> first raised in 2003, but this research is the first attempt to show that
> increasing the amount of the hormone present in the body could directly
> influence the extent that one person trusts another.

This news article has been widely mentioned on blogs and the like, usually under the "lighthearted" category. I would suggest that it is not a lighthearted topic at all. If our access control tools are intended to be used by flesh-and-blood humans, then the results from neuroeconomics deserve to be considered.

Here is a survey that I stumbled upon but haven't read:

http://www.hss.caltech.edu/~camerer/neurojel30.pdf

(found with this search:)

http://www.google.com/scholar?num=30&hl=en&lr=&safe=off&c2coff=1&q=neuroeconomics&btnG=Search

Conversely, those whose goal is to influence humans to do things against the (rational) interests of the actor but in the interests of the influencer are a step ahead of us:

http://www.marketingprofs.com/5/moore1.asp

> "The scenario may be rather too close to reality for comfort, but those with
> such fears should note that current marketing techniques - for political and
> other products - may well exert their effects through the natural release of
> molecules such as oxytocin in response to well-crafted stimuli."

Regards,

Zooko

Excellent! I'd recommend this URL over the above one:

http://www.marketingprofs.com/print.asp?source=%2F5%2Fmoore1%2Easp