Iang, that online banking trust survey doesn't pass my smell test. 59% feel their "Personal information is more secure when [they] bank at [their] Primary Institution’s branch office than if [they] bank online with [their] Primary Institution". What does that mean? Only 15% trust online banking less than branch banking? That's pretty surprising.
Anyone confident in the methodology of Ponemon or Watchfire? (The latter certainly has an angle to sell.) The fact that it is an online survey that reports that "the top banks selected as their primary bank for online banking are National City, Washington Mutual, U.S. Bank, PNC, Citibank and Wachovia" (not in report, but in press release at http://www.watchfire.com/news/releases/4-5-05.aspx) further makes me suspicious: Bank of America claimed to have the most online customers in 2003 at 6.2 million, more than the total number of customers of, say, Wachovia or National Bank.
Report is at http://www.watchfire.com/resources/privacy-survey.pdf
Posted by allan friedman at April 6, 2005 05:42 PMHey Allan, for the right price I will prepare you a survey that states exactly what you want it to say ;-)
It is very tough, there are few sources of good information in any of these questions, because whoever takes the trouble to report on it almost always has some angle to peddle.
Posted by Iang at April 6, 2005 05:59 PM