I have a research question. How much is all my email worth? As a risk / threat / management question.
Of course, that's a difficult thing to price. Normally we would price a thing by checking the market for the thing. So what market deals with such things?
We could look at the various black markets but they are more focussed on specific things not massive data. Sorry, bad guys, not your day.
Alternatively, let's look at the US data brokers market. There, lots and lots of data is shared without necessarily concentrating on tiny pickings like credit theft identifiers. (Some of it you might know about, and you may even be rewarded for some of it. Much is just plain stolen out of sight. But that's not today's question.) So how much would one of those data broker's pay for *full* access to my mailbox?
Let's assume I'm a standard boring rich country middle class worker bee.
Another way to look at this is to look at google. It makes most of the money in advertising, and it does this on the tiny hook of your search query. It is also experimenting with "catalogue your hard drive" products (as with Apple's spotlight and no doubt Microsoft and Yahoo are hyperventilating over this already). So it must have a view as to the value of *everything*.
So, what would it be worth to those companies to *sell* the entire monitoring contents of my email, etc, for a year to Yahoo, Google, Microsoft, or Apple? Imagine a market where instead of credit card offers to my dog clogging up mailbox, I get data sharing agreements from the big friendly net media conglomerates.
Posted by iang at May 26, 2006 06:43 AM
Does anyone know any data brokers? Does anyone have hooks into google that can estimate this?