March 28, 2005

Euromail - Slate's Eric Weiner asks a question?

Rarely does anyone bother to sit down and ponder why the world is so crazy, and ask why those people over the other side are so different. Asking questions is anathema to the times we live in, and I have living proof of that - I occasionally throw out completely unbelievable statements and rarely if ever am I asked about them. I'm told, I'm challenged, and I'm damned. But never asked...

So it is with some surprise that an American (!) has sat down and thought about why Europeans email the way they do, and why Americans email the way they do. A thoughtful piece. Once you've read it, I'd encourage you to try something different: ask a question, try and work out the answer.

(Oh, and the relevance to Financial Cryptography is how people communicate and don't communicate, where communication is the meta-problem that FC is trying to solve. Thanks to Jeroen to pointer... And for a more amusing perspective on asking questions, try Dilbert)

What Germans can teach us about e-mail.
By Eric Weiner
Posted Friday, March 25, 2005, at 4:17 AM PT

North America and Europe are two continents divided by a common technology: e-mail. Techno-optimists assure us that e-mail—along with the Internet and satellite TV—make the world smaller. That may be true in a technical sense. I can send a message from my home in Miami to a German friend in Berlin and it will arrive almost instantly. But somewhere over the Atlantic, the messages get garbled. In fact, two distinct forms of e-mail have emerged: Euromail and Amerimail.

Amerimail is informal and chatty. It's likely to begin with a breezy "Hi" and end with a "Bye." The chances of Amerimail containing a smiley face or an "xoxo" are disturbingly high. We Americans are reluctant to dive into the meat of an e-mail; we feel compelled to first inform hapless recipients about our vacation on the Cape which was really excellent except the jellyfish were biting and the kids caught this nasty bug so we had to skip the whale watching trip but about that investors' meeting in New York. ... Amerimail is a bundle of contradictions: rambling and yet direct; deferential, yet arrogant. In other words, Amerimail is America.

Euromail is stiff and cold, often beginning with a formal "Dear Mr. X" and ending with a brusque "Sincerely." You won't find any mention of kids or the weather or jellyfish in Euromail. It's all business. It's also slow. Your correspondent might take days, even weeks, to answer a message. Euromail is also less confrontational in tone, rarely filled with the overt nastiness that characterizes American e-mail disagreements. In other words, Euromail is exactly like the Europeans themselves. (I am, of course, generalizing. German e-mail style is not exactly the same as Italian or Greek, but they have more in common with each other than they do with American mail.)

These are more than mere stylistic differences. Communication matters. Which model should the rest of the world adopt: Euromail or Amerimail?

A California-based e-mail consulting firm called People-onthego sheds some light on the e-mail divide. It recently asked about 100 executives on both sides of the Atlantic whether they noticed differences in e-mail styles. Most said yes. Here are a few of their observations:

"Americans tend to write (e-mails) exactly as they speak."

"Europeans are less obsessive about checking e-mail."

"In general, Americans are much more responsive to email—they respond faster and provide more information."

One respondent noted that Europeans tend to segregate their e-mail accounts. Rarely do they send personal messages on their business accounts, or vice versa. These differences can't be explained merely by differing comfort levels with technology. Other forms of electronic communication, such as SMS text messaging, are more popular in Europe than in the United States.

The fact is, Europeans and Americans approach e-mail in a fundamentally different way. Here is the key point: For Europeans, e-mail has replaced the business letter. For Americans, it has replaced the telephone. That's why we tend to unleash what e-mail consultant Tim Burress calls a "brain dump": unloading the content of our cerebral cortex onto the screen and hitting the send button. "It makes Europeans go ballistic," he says.

Susanne Khawand, a German high-tech executive, has been on the receiving end of American brain dumps, and she says it's not pretty. "I feel like saying, 'Why don't you just call me instead of writing five e-mails back and forth,' " she says. Americans are so overwhelmed by their bulging inboxes that "you can't rely on getting an answer. You don't even know if they read it." In Germany, she says, it might take a few days, or even weeks, for an answer, but one always arrives.

Maybe that's because, on average, Europeans receive fewer e-mails and spend less time tending their inboxes. An international survey of business owners in 24 countries (conducted by the accounting firm Grant Thornton) found that people in Greece and Russia spend the least amount of time dealing with e-mail every day: 48 minutes on average. Americans, by comparison, spend two hours per day, among the highest in the world. (Only Filipinos spend more time on e-mail, 2.1 hours.) The survey also found that European executives are skeptical of e-mail's ability to boost their bottom line.

It's not clear why European and American e-mail styles have evolved separately, but I suspect the reasons lie within deep cultural differences. Americans tend to be impulsive and crave instant gratification. So we send e-mails rapid-fire, and get antsy if we don't receive a reply quickly. Europeans tend to be more methodical and plodding. They send (and reply to) e-mails only after great deliberation.

For all their Continental fastidiousness, Europeans can be remarkably lax about e-mail security, says Bill Young, an executive vice president with the Strickland Group. Europeans are more likely to include trade secrets and business strategies in e-mails, he says, much to the frustration of their American colleagues. This is probably because identity theft—and other types of hacking—are much less of a problem in Europe than in the United States. Privacy laws are much stricter in Europe.

So, which is better: Euromail or Amerimail? Personally, I'm a convert—or a defector, if you prefer—to the former. I realize it's not popular these days to suggest we have anything to learn from Europeans, but I'm fed up with an inbox cluttered with rambling, barely cogent missives from friends and colleagues. If the alternative is a few stiffly written, politely worded bits of Euromail, then I say … bring it on.

Thanks to Pierre Khawand for research assistance.

Eric Weiner is a correspondent for NPR's Day to Day program.

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Posted by iang at March 28, 2005 01:27 PM | TrackBack

Interestingly enough, this came up the week before at a talk by Stanford's organization specialist Pamela J. Hinds on international collaboration. She commented that Americans felt that their Euro colleagues were too curt and that the Europeans in the case study (unspecified country, unfortunately) were annoyed that the Americans didn't just come out and say the purpose of the message. She noted that both of these situations re-enforced ethnocentrism in other aspects of team behavior.

Posted by: allan friedman at March 28, 2005 04:43 PM

Let's face it: there are more separating factors between the US and Europe than there are common ones, despite the superficial similarity of thinking ("Western World"). To expect someone from the other part to behave like someone from one's own part is simply silly and stupid.

Posted by: Axel at March 29, 2005 03:34 AM

There is a lot of soul searching going on about how collaboration works across different cultures. Email was supposed to make things easier, and I for one supported the notion that two countries connected by email would never go to war.

Being neither an American nor a European, but with familiarily from both, the article certainly resonates. The reason the Europeans hate the American way of waffling on is that they know at the end of the day, the American is posturing and dancing around some deeply hidden agenda that is going to come out and surface sometime.

The way I see it, the reason why Americans hate the European way of simply saying the facts is that they know that the Europeans won't budge once they know the agenda. Europeans won't negotiate, is the way Americans see it.

Americans together are happy to continue dancing around their agendas, whereas Europeans are happy together not budging. Their happy Nash equilibrium breaks when the two tribes get together.

Posted by: Iang at March 29, 2005 11:43 AM
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